Amy Holloway
President and CEO, Avalanche Consulting
Senior Project Advisor, Market Street Services

Phone: 512-472-1555
Email: aholloway@marketstreetservices.com

Amy Holloway is the President of Avalanche Consulting. She started the firm in 2005 to offer economic developers a new option in business recruitment and marketing strategies - one that is fresh thinking, highly creative, and delivers clients expert teams. Through Avalanche and in her many partnerships with Market Street Services, Ms. Holloway provides marketing services to public sector and economic development organizations.

Ms. Holloway has over 13 years of experience creating economic development and marketing strategies. During her consulting career, she has led focus groups and interviews with thousands of people in client communities. With Market Street, she has managed projects in San Marcos and Waco Texas, and conducted marketing assessments for those communities as well as for clients in Birmingham, Alabama; Sioux Falls, South Dakota; the 10-county Upstate Alliance region in South Carolina; and California’s Coachella Valley.

Previously, as Vice President of Economic Development for AngelouEconomics, Ms. Holloway wrote dozens of economic development and marketing strategies for clients throughout the U.S. and abroad. Before joining AngelouEconomics, Ms. Holloway was an economic consultant for The Perryman Group. In 2005, she was a business development manager for industrial design-build firm Gray Construction. Ms. Holloway literally wrote the book on economic development marketing. In 2004, she helped the International Economic Development Council draft a marketing course manual used to train all CEcD candidates. She is a frequent speaker at economic development events across the country.

Ms. Holloway resides in Austin, Texas, with her husband and her two tenacious terriers. She serves on the boards of directors for the Austin State Hospital and Catalyst 8 / Long Center for the Performing Arts. Her B.B.A. and M.S. degrees in economics are from Baylor University. Ms. Holloway is a 2009 finalist for Austin Under 40’s Austinite of the Year award.